
Starting this monday, runing through til the end of the week Apple hosts it's annual Macworld conference and expo. Of course, all you people who have ever seen an ipod commercial know that no one hypes a product like apple computer. I mean, as far as I'm concerned the hype is completely delivered upon, it's the antithesis of public enemy's don't believe the hype, but still hype none the less. So, I thought I'd mention some of the items that are rumored to be introduced at Macworld. Keeping in mind that a year ago Steve Jobs introduced the iphone at Macworld, the expectations are quite high.
Apple is rumored to be introducing a 3G iphone sometime in the next year, as early as macworld. For all the buzz around the term, it just simply uses a wireless standard that allows for a greater amount of data to be transmitted wirelessly than 2G, or what we call 802.11g/n (ie WI-FI). The problem is that, as much as the current iphone is a niche product (ie who many ipod users need a device that plays music on top of being a planner, an internet brower and a phone, not to mention the cellular data costs), 3G is an even more expensive product at the unit level (ie mobile phone units) and 2G cellular networks would need to be upgraded to accommodate them. Needless to say, Canada does not have any 3G networks.
Although, this leads to the interesting "what if" of what if Apple were to expand it's business plan and become a cellular carrier? It's not so far fetched, I mean they build the software for machines they also build, the success of the ipod led to the itunes music store, and now the iphone is on its way in the US to eclipsing other wifi phones. Is buying a cellular array that far removed?
Apple has also been in talks with several major movie companies and it's also possible that Macworld will see the introduction of a much expanded selection of movies to the itunes store as well as a rental option which has not been offered until now. Also, if this is what will be offered next week, I would suspect they will also be introducing a new version of AppleTV. The last appleTV, which was introduced at Macworld last year as well, was pretty much a flop. It was a set top box from which you could stream your digital content from you Mac/PC to your TV, but formatting of the video was a problem, as well the box did not come with enough output options. Only HDTV out and component as well as only being able to display in widescreen, on your regular TV. The image looked compressed and awful, making it only really usable with widescreen HDTVs. In addition, the apple TVs only had a hard drive of 40gb (later expanded to 80), although you could stream content wirelessly, but only with 802.11N wireless could movies be streamed without lag of some kind. N, being a step above the usual standard for wireless networks.
And, finally, they're rumored to be putting forth a flashbased notebook. I think this one is more internet buzz than actual fact. A flashbased notebook is a neat idea. It would allow for longer battery life, faster accessing speed and a lighter overall product. I, myself have taken an old G3 ibook and swapped out the internal hard drive for an 8GB CF card and was well pleased with the performance and weight difference but, my experiment left my ibook with an 8gb hard drive. While affordable and of adequate size for taking notes and surfing the web, it's hardly the size apple would be looking to sell. Flash memory is very expensive and bringing a laptop upto the 100GB range in flash memory would price the notebook out of availability for most people.
Myself, I think we'll see a revamp of appleTV and the movies that go with it.
I leave you with a macworld bingo card, superimposed onto an
old macintosh newton